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At some point in most careers one considers the idea of starting a business. Some people want to pursue a dream, some figure they can beat the boss at his or her own game, and for some people unemployment forces the issue. US Customs tells us most international traders are small businesses, and world trade continues to grow rapidly. Given the improvements in transportation and communication worldwide, inevitably now small business in USA has some international component...some more than others. Surely there is no safer investment for your time and money than self-employment. Surprisingly, for many who start their own businesses, making money is not always the prime motivator. Nonetheless, recent studies provide some remarkable information about self-employment: 80% of the millionaires in USA became so in their own career - 2/3rds are self-employed; the self-employed are four times more likely to be millionaires than others. It seems the most common career move in becoming rich is to become self-employed. This book now shows you how to build a business and takes you through the steps so you will know you can do it, and is structured so you may take positive steps after each chapter toward building your business. Surely you will finish the book before your business gets started, but by the time you finish the book, not only should you feel "ready to go", but actually be on your way. World trade is different from the domestic variety, and small is different from large business. Small Business International Trade has some specific challenges which this book illumines and solves. Starting a business is necessarily disruptive... but to what extent? Like the tennis pro who shows you how to get great improvement out of small changes, book assumes you can stand minimal disruption and risk. For those who desire to engage directly in world trade, and for those who are hired to do so, this book explains how small business trades worldwide.

• Sales Rank: #344765 in Books
• Brand: Brand: Seattle Teachers College Press
• Published on: 2001-11-21
• Number of items: 1
• Binding: Paperback
• 382 pages

Features

• Used Book in Good Condition

About the Author
John Spiers has been developing trade worldwide since 1974. Self-employed since 1984, John shares his how-to in seminars highly rated by participants for content, experience, pace and humor. He shares over 25 years experience in international trade buying/selling, operations and computerization, market penetration, sourcing products, structuring finance and distribution plans.

Most helpful customer reviews

55 of 57 people found the following review helpful.
Very well written
By Michael Beverly
I've read a lot of books about business, investing and similar and this one is superior in writing clarity and focus. It was written by a true teacher who has that special gift of being able to explain the complex and make it understandable. He is able to predict questions the reader will have and answer them. He has broken down the sequence a beginner needs to take to be successful in starting a small importing business.

Having not a clue about how the importing business works, I can't verify how accurate this teacher/writers lessons are, but having common sense (at least I believe I possess it) and a generally good sense of reading people, I firmly believe that Spiers is one of those rare people that really enjoys teaching and helping people and has written this book in the hopes that lots of students are going to be successful. I have read (and reviewed) other works where I thought the author was trying to sell something or was simply blowing smoke, in this case I believe that the writer is genuine.

Now all that doesn't necessarily mean this is the book for you, so read on:

This book clearly lays out a plan to start and develop an importing company, small at first but I think the basic rules would still apply to most companies as they grow. The plan, which I'll briefly outline in a second, is not easy in the sense that it isn't going to be hard work, but it is easy in the sense that it's understandable and taken small step at a time is something most anyone with a strong work ethic and a little bit of brain power could accomplish.

Now that we've weeded out a good ninety percent of the population, let me briefly outline the process that Spiers explains in this book, if it interests you still, by all means you should make the purchase.

Spiers explains that to succeed at importing (small business level) one must be an innovator, that is one able to bring a product to the market that is unique. This product doesn't necessarily have to be an unheard of product, it just has to be a little bit better and different from other similar products. With this newly designed product the importer can now compete on something different than simply price.

Spiers explains all the reasons to forget about trying to patent or trademark or to go to a far away country and hope to find some cool item to import and sell. He explains why it doesn't matter if you know someone in Peru or have a relative in Japan or think you have some other inside track.

Something people often forget when they are getting exited about an idea is that it must actually sell to a public, and despite what people often think the public isn't predictable and often acts in a counterintuitive way.

First the prospective importer must determine if this product already exists, then if there is any interest from prospective buyers (usually the retailers that would most likely sell this type of product). If there is interest, and it doesn't exist already, then the product must be costed (that is the importer must find the best place to make it and the total cost of bringing it into the country).

Once the importer has a cost basis for the product and knows what the minimum order that must be placed is, he then sets the sales force (independent sales reps) loose with samples to try and obtain the necessarily orders to meet the minimum order.

The key here is that the importer doesn't order the factory to make the product until such a time as the minimum order quantity has been sold to various customers. This reduces risk and gives the importer the greatest chance to succeed by not tying up money on losers and only going forward with winners (or at least with potential winners). A product initially ordered isn't really a success, that comes later if the product is reordered, only then will the customers of the importer be saying we need more product because the buying public liked the offering.

There is so much advice and how-to in this book, I've only just scratched the surface, some of the best advice is how to avoid being scammed and ripped off. If you've read this far and are still fascinated and interested, then I'll give you strong recommendation to purchase it.

2 of 2 people found the following review helpful.
A Remarkable Piece of Work!
By CB Twelve
This book is not only a bible of international trade, but commerce in general. The author breaks down every aspect of it. I now know how to locate suppliers domestically and overseas, establish a demand for a would be product, how the competition game can be won by the little guy, and so much more. He teaches how to get a prototype developed for your idea too. After reading this book, all you will need is to do some research which he teaches how to do, develop a plan, and put it into action. He doesn't leave you twiddling your thumbs. You'll be charged up to take action on your goals. That's for sure. I've never read any book like this one. He wants you off your can and making your move.

0 of 0 people found the following review helpful.
Good book
By A Customer
Book was a good informative read. Would definitely recommend it to friends who are in the same line of work

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[Q595.Ebook] Ebook Free Statistics for the Health Sciences: A Non-Mathematical Introduction, by Christine Dancey, John Reidy, Richard Rowe

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Statistics for the Health Sciences: A Non-Mathematical Introduction, by Christine Dancey, John Reidy, Richard Rowe

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This is a highly accessible textbook on understanding statistics for the health sciences, both conceptually and via SPSS. The authors give clear explanations of the concepts underlying statistical analyzes and descriptions of how these analyzes are applied in health sciences research without complex statistical formulae. The book takes students from the basics of research design, hypothesis testing, and descriptive statistical techniques through to more advanced inferential statistical tests that health sciences students are likely to encounter. Exercises and tips throughout the book allow students to practice using SPSS.

• Sales Rank: #27670 in Books
• Published on: 2012-04-04
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.00" w x 7.20" l, 2.22 pounds
• Binding: Paperback
• 584 pages

Review
'Statistics for the Health Sciences engagingly presents the key analytic issues that students and professionals need to understand in the most accessible and vivid way possible. Full of real examples and practical exercises, the book successfully avoids getting bogged down with complex maths and formulae' -
Dennis Howitt at Loughborough University

The chapter overviews, absence of statistical formulae and use of appropriate examples and student exercises make this a very 'hands on' and practical text' -

Merryl E Harvey, Birmingham City University

Most helpful customer reviews

3 of 3 people found the following review helpful.
Save your money and find a text book that is math-based. Please.
By KCE
Removing "maths" from the study of statistics does no one any favors.

This is rudimentary at best, and inaccurate at worst. Read the preface and the authors even admit that the trade-off for removing math is a lack of accuracy. Why should "health sciences" have to learn a watered-down, inaccurate version of statistics? Is there some benefit to this beyond playing into the fears some individuals have of math?

This is a required text for one of my classes in a graduate nursing program. I am HIGHLY disappointed that it was selected.

2 of 2 people found the following review helpful.
Very helpful
By Matilda
A basic introduction to statistics for a beginner. Simple, straightforward approaches to the exercises and statistics software. This book demystifies statistics and I will recommend it for everyone.

1 of 1 people found the following review helpful.
Five Stars
By ARM
easy to follow, great book

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[U320.Ebook] PDF Download Kidnapped Children Abduction in America, by Paula S. Fass

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• Sales Rank: #15738533 in Books
• Published on: 1997
• Binding: Hardcover

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[O960.Ebook] Download Java: An Introduction to Problem Solving and Programming (6th Edition), by Walter Savitch

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Java: An Introduction to Problem Solving and Programming, 6e, is ideal for introductory Computer Science courses using Java, and other introductory programming courses in departments of Computer Science, Computer Engineering, CIS, MIS, IT, and Business. Students are introduced to object-oriented programming and important concepts such as design, testing and debugging, programming style, interfaces inheritance, and exception handling. The Java coverage is a concise, accessible introduction that covers key language features. Objects are covered thoroughly and early in the text, with an emphasis on application programs over applets.

Updated for Java 7, the Sixth Edition contains additional programming projects, case studies, and VideoNotes.

MyProgrammingLab, Pearson's new online homework and assessment tool, is available with this edition. Subscriptions to MyProgrammingLab are available to purchase online or packaged with your textbook (unique ISBN). Use the following ISBNs to purchase MyProgrammingLab:

• Java: Introduction to Problem Solving and Programming & MyProgrammingLab with Pearson eText Student Access Code Card for Java, 6/E ISBN: 0132774151
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• Sales Rank: #329019 in Books
• Published on: 2011-02-24
• Original language: English
• Number of items: 1
• Dimensions: 8.90" h x 1.25" w x 7.50" l, 2.73 pounds
• Binding: Paperback
• 984 pages

Features

• College
• Cheap
• Books
• Java

Review
"The consistent usage of examples throughout the book is excellent. I rely heavily on examples for instruction as there is no better way to teach programming." — Joan Boone, University of North Carolina, Chapel Hill

From the Back Cover
Introductory Programming / Java™�

About the Author
Walter Savitch received his Ph.D. degree in Mathematics from the University of California at Berkeley in 1969. Since that time he has been on the faculty at the University of California at San Diego and is currently a Professor of Computer Science and director of the Interdisciplinary Ph.D. Program in Cognitive Science. Professor Savitch’s research areas include complexity theory, formal language theory, computational linguistics, and the development of computer science education materials. In addition to writing numerous research articles and involvement in other editorial projects, he has written a number of well-known computer science textbooks, including Pascal, Ada, and C++ CS1 and CS2 textbooks.

Contributing author, Kenrick Mock, is an Associate Professor at the University of Alaska–Anchorage. He has also taught at Washington State University, Portland State University, and the University of California–Davis. He teaches undergraduate computer science courses across the curriculum including introductory C++, Java™, Visual Basic� for non-programmers, algorithms, computer security, and artificial intelligence. With the Coastal Marine Institute at UAA, he helped develop a computer system to aid in research about Alaska sea ice and the atmosphere. Before becoming a teacher, Mock was a research scientist and software engineer at Intel™. He received a PhD in computer science from UC Davis.

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19 of 20 people found the following review helpful.
1st edition review
By Juan J. Casero
I have just completed (i need only two more chapters) the first of edition of this book. While not as exhaustive as the the edition for sale here I can tell you the author is good at what he does. I haven't decided if I am going to purchase this edition but let me say that the author's prose style reminds me of the best computer programming books I read while I was an undergraduate at the University of Florida in the early 90's. This book is suitable for teaching a first or second year class of computer science students at a university. Unlike those silly "Teach yourself Java programming in 24 hours" this is the kind of programming book that really teaches you something.

21 of 23 people found the following review helpful.
Pay Me To Proof It
By Michael Sean Geary
Positive: the overall organization, presentation, and explanation of the Java language is done quite well. Examples are to the point and not overly complicated.

Negative: with the book being close to $100 and in its 6th edition, you would think that the editing department would have done a better job on this. I understand errors occur, especially in technical textbooks. But c'mon, I found myself constantly telling my students "this error on page ###" and "that error on page ###". While programming is partly about finding errors, I shouldn't be doing that within the textbook content that is supposed to be correct especially when attempting to teach first-semester computer students.

20 of 22 people found the following review helpful.
Absolutely The Best Introduction To Java
By Andrew
This book was written by someone who truly knows how to teach and not merely transmit knowledge from brain to paper. His treatment of object oriented programming concepts in chapters 4 and 5 is FLAWLESS. No other author does such a thorough job (this includes Deitel, Horton, Schildt, Cadenhead, etc) and I speak as the owner of these (and other texts). Let this book be your first stop towards obtaining the Sun Java Programmer and Developer Certifications as well as IBM's Websphere Certifications. But don't forget to purchase the Java Language Specification as well.

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Java: An Introduction to Problem Solving and Programming (6th Edition), by Walter Savitch PDF
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• Published on: 1600
• Binding: Paperback

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Abnormal Psychology could not have been written a decade ago.� The collaborative effort of a clinical psychologist (Rosenberg) and a cognitive neuroscientist (Kosslyn) provides students with a fascinating, progressive, and modern view of how psychopathology is studied, understood, experienced, and treated today.�

Like no other text, it integrates the next generation of the biopsychosocial approach by including what we have learned about the brain and its role in psychological disorders.� This new neuropsychological approach shows the dynamic interplay between the neurological, psychological, and social factors involved in understanding psychological disorders and their treatment.�� Equally important, Rosenberg and Kosslyn include captivating clinical material that puts a human face on psychological disorders.� The text includes page after page of riveting case studies, examples, quotes, and critical thinking exercises.��

By combining the neuropsychosocial approach with rich clinical material, students are provided with the “big picture” of abnormal psychology so they can understand and remember it, and apply it to the world around them.�

• Sales Rank: #901929 in Books
• Brand: Brand: Worth Publishers
• Published on: 2009-12-11
• Original language: English
• Number of items: 1
• Dimensions: 11.15" h x 1.48" w x 9.36" l, 4.70 pounds
• Binding: Hardcover
• 960 pages

Features

• Used Book in Good Condition

About the Author
ROBIN ROSENBERG clinical psychologist in private practice and she has taught psychology courses at Lesley University and Harvard University, USA. Dr. Rosenberg specializes in treating people with depression, anxiety, and eating disorders, and is interested in the integration of different therapy approaches. She was the founder and coordinator of the New England Society for Psychotherapy Integration. STEPHEN KOSSLYN John Lindsley Professor of Psychology and former chair of the Department of Psychology at Harvard University, USA, as well as former Head Tutor [directing the undergraduate program in Psychology]. He currently is Dean of Social Science at Harvard as well as Associate Psychologist in the Department of Neurology at the Massachusetts General Hospital. His research has focused primarily on the nature of visual mental imagery, visual perception, and visual communication; he has authored or co-authored 9 books and over 300 papers on these topics.

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2 of 2 people found the following review helpful.
A gem of a book
By Theoni Lussos
I put of the Table of Contents and most of the lengthy preface as well as some of the acknowledgements so you can see what a wonderful and helpful book this is as the publisher has not agreed to anything, at least at the time fo this review. The preface is very complete, explaining their methodolgy and perspective. I think that reading through the pages I put up you will get a good feel for the breadth of this text. What really impressed me most about this book was typically abnormal psych books are dry, pedantic or overly fluffy full of new age "truisms". This book OTOH has a true medical and clinical approach to abnormal psych coming from a strong biochemical perspective. I was very happy to see the integration of neurotransmitters and psychology here and I think once you have devoured this as a study text you will find yourself returning this as much used and loved clinical handbook. It is well written, approachable and throughly engrossing. I think this book truly shows the union of science and art in the field. I really liked it. Highly recommended. /TKL

0 of 0 people found the following review helpful.
Will Suffice
By scientist99
This book was used as a reference for a course in Abnormal Psychology. It was okay to use for DSM 4 TR, however, I would not use it for DSM 5. The presentation is very dated. It starts of by explaining normality using Kennedy's relatives. If you require computer support materials, the publisher has plenty of these. Otherwise it is an update of Abnormal Psychology textbooks from earlier days. I did not like the page numbering or graphics that much. The pages have a lot of wasted space.

0 of 0 people found the following review helpful.
Excellent book!!!
By Amazon Customer
The book is very advanced and I use it to make comparisons with the DSM V. It has simples tables explaining the literature and very interesting cases. I recommend it.

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[C383.Ebook] Free PDF Gutted, by Justin Chin

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“At his most flippant, Chin is downright charming.”—Publishers Weekly

While trying to make sense of this ever-churning, terror-filled world, poet Justin Chin found himself traveling repeatedly home to Southeast Asia—a region unnerved and raging with SARS and the Avian Flu—to help care for his father who had suddenly been declared terminally ill with cancer. In addition to his father’s illness, Chin was managing his own health and medical annoyances and preparing for a looming US citizenship test. At the beginning of this difficult period, Chin quietly vowed not to speak publicly about his troubles until they had been suitably resolved. These poems mark the end of that resolution. Gutted is a document of growing older—a massively moving work of grief, loss, comfort, illness, and resolve—imbued with Chin's unique screwy perspective, ever-defective grace, and scabrous humor.

Justin Chin is the author of two poetry collections, Harmless Medicine and Bite Hard (Manic D Press), and two collections of essays, Burden of Ashes (Alyson Books) and Mongrel: Essays, Diatribes and Pranks (St. Martin's Press). Chin’s writings have also been anthologized widely, notably in The Outlaw Bible of American Poetry (Thunder's Mouth Press), American Poetry: The Next Generation (Carnegie Mellon University Press), The World In Us: Lesbian and Gay Poetry of the Next Wave (St. Martin's Press), and Chick For A Day (Simon & Schuster). He has performed his work throughout the United States. He lives in San Francisco.

• Sales Rank: #1654676 in eBooks
• Published on: 2006-09-01
• Released on: 2006-09-01
• Format: Kindle eBook

About the Author
Justin Chin is the author of two collections of poetry, Harmless Medicine and Bite Hard (Manic D Press), and two collections of essays, Burden of Ashes (Alyson Press) and Mongrel: Essays, Diatribes and Pranks (St. Martin's Press). In the 1990's, as a performance artist, he created several performance works that were presented nationally and abroad. He lives in San Francisco.

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2 of 2 people found the following review helpful.
Incredibly profound poetry
By Jennifer
These are poems that touch me deeply -- there's one in here that makes me cry every time: it's these lines

In this dream of the father that lasted forever,

my dad forgave me, and this time, I learned to forgive myself.

My rage then ceased to need a name.

A dream only becomes one

when you wake up.

This is a work with a lot of depth, filled with poems that bear reading many times with new insights revealed every time. Arguably, the best work Chin has published thus far. Highly recommended!

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First published in 1962, The Theory of Economic Integration provides an excellent exposition of a complex and far-reaching topic. Professor Balassa has been remarkably successful in covering so much ground with such care and balance, in a treatment which is neither in any way abstruse nor unnecessarily technical. His book will interest economists in Europe by reason of its subject and treatment, but it is also a valuable and reliable textbook for students tackling integration as part of a course of International Economics and for those studying Public Finance.

He distinguishes between the various forms of integration (free trade area, customs union, common market, economics union, and total integration). In addition, he applies the theoretical principles to current projects such as the European Common Market and Free Trade Area, and to Latin American integration projects.

In offering this theoretical study, the author builds on the conclusions of other writers, but goes beyond this in providing a unifying framework for previous contributions and in exploring questions that in the past received little attention – in particular, the relationship between economic integration and growth (especially the interrelationship between market size and growth, and the implications of various factors for economic growth in an integrated area).

• Sales Rank: #351037 in Books
• Published on: 2012-09-30
• Released on: 2012-09-30
• Original language: English
• Dimensions: 8.50" h x .72" w x 5.43" l, .85 pounds
• Binding: Paperback
• 318 pages

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0 of 0 people found the following review helpful.
Five Stars
By Abigail C.
Very useful for those persons who are studying or trying to understand a part of international economy.

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In his seminal works Megatrends and Megatrends 2000, John Naisbitt proved himself one of the most far-sighted and accurate observers of our fast-changing world.

Mind Set! goes beyond that by disclosing the secret of forecasting. Naisbitt gives away the keys to the kingdom, opening the door to the insights that let him understand today's world and see the opportunities of tomorrow. He selects his most effective tools, 11 Mindsets, and applies them by guiding the reader through the five forces that will dominate the next decades of the twenty-first century.

Illustrated by stories about Galileo and Einstein to today's icons and rebels in business, science, and sports, Mind Set! opens your eyes to see beyond media headlines, political slogans, and personal opinions to select and judge what will form the pictures of the future.

• Sales Rank: #148470 in Books
• Published on: 2008-12-23
• Released on: 2008-12-23
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .69" w x 5.31" l, .48 pounds
• Binding: Paperback
• 304 pages

From Publishers Weekly
When Megatrends was first published nearly a quarter-century ago, Naisbitt was hailed as a cutting-edge futurist. Today, however, he's more like your crotchety grandpa, complaining about how he can't get through the voice-mail system to talk to a real person. Naisbitt's latest book reads like a manuscript that's been stuck in a drawer since 1985, as his insights into the future—corporations are becoming more powerful than nation states, video games are an art form—are embarrassingly behind the times. Although he touts 11 principles to help readers cultivate forward-looking thinking, these turn out to be banal guidelines like "focus on the score of the game" and "don't add unless you subtract." Tangential rants about hysterical environmentalists and free market capitalism as the only way to organize modern society reveal a creeping conservative mindset, but even here Naisbitt is bringing up the rear, touting Friedrich Hayek long after everyone else has moved on to Leo Strauss. In his eighth predictive tract, the author coasts on his reputation. (Oct.)
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
Naisbitt, prescient "futurist" and best-selling author of Megatrends (1982) and Megatrends 2000 (1990), reveals the process behind his ability to anticipate global trends. Naisbitt broke away from his small-town Mormon roots to become a top executive at IBM and Eastman Kodak and was an assistant to both presidents Kennedy and Johnson before becoming a global philosopher, studying trends by monitoring hundreds of daily local newspapers. In part 1, his 11 mind-sets reveal ways to approach the processing of information without the constraints imposed on us by preconceived ideas and popular culture. Mindset Four, "Understanding how powerful it is not to have to be right," is a prime example of how stubborn thinking, particularly in the fields of politics and medicine, puts huge constraints on the abilities of leaders to solve problems. In part 2, Naisbitt smashes many of the preconceptions we have about globalization and our perception of change. David Siegfried
Copyright � American Library Association. All rights reserved

Review
“[John Naisbitt’s work] is triumphantly useful.” (Wall Street Journal)

“John Naisbitt’s bestseller Megatrends was published with astonishingly precise predictions. He did not go wrong with a single one.” (Financial Times)

“Though...most famous for his predictive talents, Naisbitt reveals himself to be a good storyteller as well.” (Booklist)

Most helpful customer reviews

98 of 105 people found the following review helpful.
(Never)Mind Set
By James A. Hatherley
I really wanted to like this book. It was Naisbitt's "Megatrends", and Peters' "In Search Of Excellence" that had initially turned me on to business/culture books that provoked interest and thought and dialogue, and helped develop personal growth.

There is just so much to learn from someone as distinguished and experienced as John Naisbitt. In fact, Mr. Naisbitt does take his readers on a global tour as attendees of his speeches and meetings. And yet, there is something missing that (at least for me) created a sense of ennui and paragraph skipping. At one point I felt so guilty that I was not giving the book a fair enough shot, I decided to begin anew and retrace the first 76 pages to revive my personal mind set. It still didn't happen for me.

For one thing, the book is a bit confusing. The majority of the book involves a description of 11 "mind sets" on which readers could evaluate past, present and future events. Fair enough. But the eleven mind sets were not especially insightful (e.g., Focus on the score of the game, Resistance to change falls if the benefits are real, Don't add unless you subtract et als.), and (too) often the examples were just too old/dated for too many people. (As a point of reference, I am nearing 60, and I am stunned by the lack of understanding of the historical significance of Viet Nam by bright young people under the age of 30. How, then, can many readers tie in the references to things happening at Harvard in the 50's, or when the author was part of the Kennedy Administration?).

And, then the author tries to connect his eleven mind sets to future trends. This part was pretty sketchy. Frankly, the thought that we are becoming a more visual society than one in which people sit idly by reading the next great novel, or burying themselves in five daily newspapers is hardly a revelation. Nor is the fact that China is ascending in terms of world significance a new idea. Nor too is the prediction that Europe will continue its descent into an irrelevant continent of countries in which a significant percentage of people will be on economy-killing welfare programs, while the rest are so despaired that they do not sufficiently bear children to pay for all the social largesse, all the while hating the American model of capitalism, a revelation of any depth.

Ultimately, I think that Mr. Naisbitt's Mind Set fails here because he has not kept pace with the height of the bar that he personally raised over twenty years ago. He references Megatrends (his 80's masterpiece which sold over 9 million copies) so many times, and with such reverence that I could sense that he was almost devining that you place Mind Set at the same level of distinction by association of his authorship. But, Megatrends was the seminal book of its time - so creative, so stimulating, and so important. Mind Set just isn't close to being in the same league.

Since then, other writers have raised the standard of business/cultural writing with well researched books that certainly challenge and stimulate the readers. They have expanded on the lessons learned from Megatrends, and they do it better than Mind Set.

As you can see from the other books that I have reviewed, I read many books in this genre. It is inevitable to compare/rate one book within the context of all the others that you have read, and, within this context, there are better books to read.

38 of 40 people found the following review helpful.
Intellectual Basis for Futurism with Brief Examples
By Donald Mitchell
Before considering if you want to read Mind Set! please realize that this book is quite different from Megatrends, Megatrends Asia, and Megatrends 2000. Those books attempted to describe the key elements of the future world that were still new and unfamiliar at the time: That's the key task of futurists.

Mind Set! by comparison, is a book about the methodology that Professor Naisbitt applies to take the information he gleans from local newspapers to discern the face of tomorrow. Mind Set! concludes with five brief examples of how to uses these methods.

If you are looking for a futurist's view on 2027, this isn't the book for you.

In fact, it's interesting that Professor Naisbitt has written this book at all: Futurist work and interest in it seems to be at quite a low ebb now.

To me, the book's main weakness is that he says less about how to acquire the information he analyzes than in prior books. You have to wonder how long local newspapers accounts will forecast the future: The local newspaper business is dying. To me, it would have been far more interesting to have looked at how the blogosphere can be used to supplement or replace local newspapers for this purpose.

What are the mind sets he uses? Let me paraphrase them so they make more sense:

1. Unimportant everyday details change a lot: the fundamentals of life remain constant. His caution is to avoid getting carried away with seeing temporary trends as permanent changes.

2. The future already exists: you only need to extrapolate from it. This is a hoary point that I assume he got from Peter Drucker.

3. Focus on the score of the game: look at the actual measures. Politicians and newsmakers try to bend our perspectives away from what's happening. The key numbers tell the real story.

4. Understand how powerful it is not to have to be right: massive failures follow those who blindly follow a doctrine (whether fascism or communism).

5. See the future as a picture puzzle: assemble your perspective by seeing how a variety of current trends fit together. Don't rely on any one source to answer the whole question.

6. Don't project ahead of what people can appreciate: otherwise, the new perspective adds no value. Seemingly, an argument in favor of blandness, this is simply the old test of connecting the dots.

7. People will change to gain improvements. It's easy to overestimate resistance, in particular, to new technology that requires us to change our habits.

8. Things that we expect to happen take longer than expected. Remember the forecasts of everyone owning a car-plane in the 1950s? We should be all using them by now.

9. Breakthrough change comes only when someone can exploit an unusual opening, such as happened after the fall of communism. Those who try to solve problems through government action aren't going to be very successful.

10. Don't overload people with perspectives and details.

11. Evaluate technology in terms of the nontechnical constraints.

In each of these sections, Professor Naisbitt provides his aphorism and a few examples. In most cases, I think you'll find the material to be suggestive rather than instructional in nature. If you already have a sense of how to do forecasting, that's okay. If you are totally new, I think you'll be a little at sea.

About 60 percent of the book is then devoted to five future projections where he briefly mentions (one page on each one), the principles he primarily replied on to reach these conclusions. The weakness of this section is that the conclusions are so obvious as to make you feel like futurism is a waste of time. It would have made more sense to pick less obvious areas for demonstrating his conclusions.

1. Videos, attractive designs, use of color, and visual imagery are replacing the written word as a key influence.

2. Industries are organizing globally for supply, distribution, and production rather than by nation.

3. China's economic growth will continue, to be followed by political freedom. The nation will become a global design and branding base, rather than just a source of low-cost production labor.

4. Europe will experience slow growth, burdened with below-replacement birth rates, tough policies against immigration, and high social welfare costs.

5. The importance of new technologies will slow down while the application of technologies developed in recent years will accelerate. Although he doesn't directly say it, biotechnology and nanotechnology are immensely slow methods of invention. He sees nothing else on the horizon that could cause a sudden shift. This is a good point. Generally, technology takes forever to move into mainstream application.

After having read this review, I also think you need to consider what the role of the futurist is: Perhaps they just keep us from jumping on trendy ideas too far. That can be good. Most of the biggest corporate crack-ups I've seen up close came because the leaders believed the world was going to change faster than it did. They raced ahead to serve markets then that still don't exist.

38 of 46 people found the following review helpful.
Questioning what really drives the future...
By Thomas Duff
I just had the pleasure of reading an advance copy of John Naisbitt's Mind Set!: Reset Your Thinking and See the Future. There's a lot in this book that I'd like to recommend for those who think everything is "the next big thing"... It's really not.

Contents:

Part 1 - Mindsets: Most Things Remain Constant; The Future Is Embedded In The Present; Focus On The Score Of The Game; Understand How Powerful It Is Not To Have To Be Right; See The Future As A Picture Puzzle; Don't Get So Far Ahead Of The Parade That They Don't Know You Are In It; Resistance To Change Falls For Benefits; Things That We Expect To Happen Always Happen More Slowly; You Don't Get Results By Solving Problems, But By Exploiting Opportunities; Don't Add Unless You Subtract; Consider The Ecology Of Technology

Part 2 - Pictures Of The Future: Culture - A Visual Culture Is Taking Over The World; Economics - From Nation-State To Economic Domains; China - Will The Dragon Devour Us Or Will It Be The Dragon We Ride?; Europe - Metamorphosis To History Theme Park; Our Evolutionary Era - No Next Big Thing

End Notes; Index

Naisbitt, the author of Megatrends, came up with a number of mindsets that can help someone understand where things are going in the future. From that initial list, he pared down the items until he came up with what he felt are the most important eleven items that matter. These mindsets, if understood, directly affect how you view current events and interpret your surroundings. For instance, it's easy to look at each new technology and think that it will change everything. But in reality, the same underlying forces continue to drive people's lives. Business is in a constant state of flux, but it still ends up being all about buying and selling. In sports, the one-handed jump shot in basketball completely changed the look of the game in 1936, but the game itself was still the same... score a basket. Once you strip away the fluff and hype, it's easier to understand where the general flow of life is going. Or my favorite... don't add something unless you subtract something. Setting a cap on a situation (be it a sports roster or a number of menu items in a restaurant) forces you to weigh the merits of each item, keeping only the things that return value and dropping items that no longer measure up to the others. Something to remember before you make yet another commitment...

Part 2 of the book applies a number of these mindsets to different current events and situations. Personally, I found this part of the book a bit more unfocused than the first. While I understand that the visual is becoming more important in today's society, I had a hard time staying focused on where the chapter was going. He does tie the mindsets into the conclusions he draws, but I found the mindsets themselves to be more personally useful for my own life.

Definitely worth reading, even if you don't necessarily agree with him on how the mindsets play out. I'll be revisiting the mindsets a number of times to get them firmly embedded in my brain. And don't be surprised if I turn down some "adds" because I'm not ready to "subtract" something...

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